Search Engine Optimization - SEO

There will be millions of searches performed on the Internet – today! Many of them are looking for exactly what you are selling – Can they find you?

The process of getting your website to the top of the Organic listings on the search engines is known as Search Engine Optimization (SEO). SEO has been proven to be a cost effective form of online marketing, but a hyper-competitive endeavor that requires intense focus and a thorough understanding of how search engine algorithms and robots function.

The staff at DANDELINK is fully qualified and trained in the industry of search engine marketing. All of our SEO analysts have gone through intensive training and have access to the latest management tools. We apply our proven SEO process so your website will achieve the highest level of success.

Deciding to hire an SEO firm is a big decision that can improve your site and save you time but it can also be a risk to your website. Make sure when you have decided to take advantage of the growing online marketing you do your research. DANDELINK provides search engine optimization services such as:

  Review of your site – the structure and content
  Advice on website development, such as: hosting, error pages, redirects,     robot texts, use of JavaScript
  Management of search engine optimization business development     campaigns
  Content development/recommendations
  Keyword research
  Title and meta data optimization
  HTML code optimization
  Linking Strategies
  Analytic Installation
  Reporting on web analytics with recommendations

In addition to search engine we provide other online marketing services such as: web design/development, pay-per-click advertising campaigns, search engine placement, social media, video solutions and photography.

For more information on how DANDELINK can help you and your business, or to receive specific information with respect to a proposal, just contact us by filling out the request form on side. >>>

SEO - 9 Easy Steps to the Top 10

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many "keywords" as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

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URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs...

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Top Ten FREE Traction Building Ideas for a New Web Site

By: Andrew D. Ive

The dot com era proved that just building it isn't enough. The chicken and the egg issue exists -you need customers to get customers... and attempting to launch a web site, is that issue on steroids. So, how to get traction?

Here are Ten FREE Traction building Ideas we are trying:

1) Email Your Friends:
Find everyone you know that relates to your target market and introduce them to your website via email... as you know them, leverage every piece of emotional capital you have with them to encourage them to take a look at your new site and join.

2) Ask Your Friends to Refer Others:
If you send an email to people who are your target market, clearly articulate why it is valuable to 'THEM' (not just you) to join your site... and then ask and make it easy for them to refer people they know. Here's an example of an email I wrote that asks for a referral -

"Please forward to anyone that may be interested... entrepreneurs, advisors, people with Blogs, press contacts etc! Even forwarding to four or five contacts will make a big difference for us!

Happy New Year and thanks!

++

I've just discovered a new web service bringing potential business advisors together with entrepreneurs and early stage businesses. For Advisors - It's a great way to discover new deal flow and get involved in a hot new company. For Entrepreneurs - a great way to take your business to the next level in 2007!

The site is called Advisor Garage - http://www.AdvisorGarage.com and was recently featured in Business Week!

Please sign up and forward this email to great advisors and entrepreneurs.
++

After three or four weeks of steps 1 & 2 we found that we had begun to get a few people onboard... So now what?




3) Write a Press Release and get it OUT there...
I can almost hear a few folks swallowing and already considering looking for the next blog... it really isn't that tough and it isn't expensive. In fact, its FREE! Don't believe me? Consider signing up to PR Leap (http://www.prleap.com/learn_more). Not only do they have some good articles which explain for dummies (like me!) how to write a press release but they also offer a free submission service to multiple channels such as Google News, Google Search, Yahoo! Search, Topix.net, Technorati, MSN, Ask News, Moreover, NewsNow and others. According to their website - PR Leap is the best way to send your news release(s) to all major search engines, newswires, and websites. And basic accounts are free!

So what happened with us? Well we signed up, created a one page press release (took about 30 minutes), submitted it and it was approved earlier today. It will appear tomorrow. If you are interested, the link to the press release is: http://www.prleap.com/pr/61185/

The basic plan (read... Free) comes with stats, so I'll let you know in a few days if the press release was actually read by anyone and if it was picked up by any sites, bloggers, press etc. Let's see how good PR Leap and our press release writing skills are!

4) A Personalized Toolbar:
A great startup called Conduit (http://www.Conduit.com) offers people the opportunity to create their own, personalized toolbar for FREE. Conduit has a wizard embedded within their website which takes you through the setup process step-by-step. It took about twenty minutes and once you're done, they create a link to your toolbar download site which you can then share through an email signature or through a click through download on your new networking site. There are a number of cool ways to tailor the toolbar... your branded search, create links to particular pages on your own site, add weather, a radio and so on to make sure its a value download for your customers.

5) Design Your Site with the Customer In Mind and Make Inviting Others Easy
If, like us, your marketing budget is measured by the quarters rattling around in your pocket, then do your site a favor and design it so the 'Invite Others' button is never far away. No matter what page the users happen to be on. Bold it, make it big, underline it if you have to but referrals from happy customers are always easier to get than attracting new customers.

6) Friends & Contacts Revisisted:
Do any of your friends know anyone in the press or people who have blogs ? Well you won't know until you ask... ASK!

7) Join Linked In (http://www.linkedin.com)
If you haven't already, consider joining linked in. Yes, its another networking site, and you could consider them the compeitition (In your dreams!)... but after joining you can search through the directory and find people that may either a) be interested in joining your site or b) encouraging others to do so. If you aren't a member already, take a look

8) Groups & Forums:
Are there Yahoo (http://groups.yahoo.com) or Google Groups (http://groups.google.com) or other online forums that include the types of people you want to attract to your new networking site? If so, join them but beware... most groups want members to contribute to the discussions and no groups appreciate spam. So find the best forums for your target customers, join and spend some time getting to know what subjects are being discussed. Give it a week or two then jump in and add some value... and make sure that your post includes your email and perhaps the web address. If it is valuable, then members may check out your new site...

One last thing, if there aren't any good groups with your target customers... consider creating your own... and make it it feeds your new networking site. Here's one I started and yes... I know it only has a few members... but its more links in the internet for your website which appears in your google or Alexa results: http://groups.google.com/group/Harvard_Entrepreneurs_Startups?lnk=oa&hl=en

9) Write to your Existing Members:
Do you have a few members? If so, email them occassionally (Not every day!) and remind them of the value of your site... perhaps highlight a particularly useful tool or feature of your website. Maybe reach out to some of the individual members and ask them if you can write about them joining the site, a person feature if you will. At the bottom of each of these emails... give them a few sentences (above for example) to send on to others they know. Stress how much you would appreciate their help and how important they are to you and your young business.

10) Drum roll... .badda badda badda... .Create a Blog!
Here's hoping that a blog is the tenth and most valuable means of getting the message out there about a new networking site. (Wordpress.com is FREE)

Good Luck!

Andrew

NOTE: I grant permission for every reader to reproduce on your website or blog the article you are now reading. But copy this article ONLY, without any alteration and please Include the copyright statement. (NOTE: I am giving permission to host on your website this article AND NO OTHERS. Reprinting or hosting my articles without express written permission is illegal, immoral, and a violation of my copyright.)"Copyright © 2007, Andrew D. Ive, Advisor Garage. Advisor Garage Blog. All rights reserved. Permission granted to reprint this article on your website without alteration if you include this copyright statement and leave the hyperlinks live and in place." Author Bio
www.AdvisorGarage.com
Article Source: http://www.ArticleGeek.com - Free Website Content

Free SEO keyword analyzer tool!

This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.

When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.

At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.

The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.

Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.

Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.

How to Raise Your Rankings in Search Engines - Basic SEO

To best discuss this topic I should break this down into categories.
1. Title Tags
The title Should contain keywords and keyword phrases that are important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank
especially in google and msn.

Need a professional assistance?
Go to professionals www.dandelink.com

5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

What is Search Engine Placement - SEP & Pay Per Click - PPC

Jump on this bandwagon and learn why hundreds of clients agree: Paid Search Marketing Services (Like Search Engine Placement and Cost Per Click) are as fast, easy and cost-effective way to increase qualified traffic and conversions to your website. Dandelink can help you design, manage and custom your Paid Search Campaign to fit both your industry and your budget.

Benefits of Paid Search Marketing
   Immediate Results! Unlike organize rankings where it can take     months or weeks to gain rankings. Traffic is generated as soon     as the campaign is uploaded
  You control the amount you will be paying per a click regardless     of how many times it is shown.
  You only pay once your ad has been clicked on (No wasted     media advertising)
  You choose the destination page for your ads – this results in a     more relevant search result for your prospects / site visitors
  Allows you to geo-target your ads to specific regions
  If any changes are needed to your ad (like a phone number     change or location change) you can change your ad instantly at     no extra cost!
  Helps build brand awareness
  Measurable results through conversion tracking and analytics

Maximum return on your investment How We Work:
DANDELINK will work with you to understand your online marketing goals such as:
  Traffic goals
  Key phrase goals
  Geographic targeted goals
  Demographic targeted goals
  Key product offering goals
  Overall project goals
  Competitor Analysis

A successful paid search marketing campaign will be implemented and developed by our qualified paid search marketing team. Through the course of your campaign, Dandelink will:
Manage and adjust your ads on an on going basis to make sure all objectives are being met and maximizing your investment.
  Use paid search techniques to increase the click through rate     and conversion rate
  Measure and monitor the effective of your online ads
  Measure effective of your key word phrases and make     adjustments where needed
  Recommend new services to keep your campaign optimized
  Analysis analytic reports and pin point areas of improvement     and make recommendations
  Provide monthly traffic and summary reports (or as often as     client has requested)

Why Choose DANDELINK
DANDELINK has established relationships with the various pay-per-click search engines ensuring that each campaign is set up and running and effectively as possible. We have dedicated account managers that remain up to date with new changes and improvements in the industry. All account managers have access to the latest ad campaign management tools for all major search engines – Google, Yahoo! and MSN.

Stop taking away your valuable time from your own company and learn how a Search Engine Marketing Specialist in Pay Per Click can help you grow your business online.